Amazon Marketing Jobs in New York

Amazon

Sr. Product Marketing Manager, Selling Partner Recruitment & Sucess

DESCRIPTION

In 2022, more than 60% of all Amazon sales came from third-party sellers, and their growth represents a major lever to increased selection for Amazon customers. The Selling Partner Recruitment & Success (SPRS) team’s vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell with Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success.

We’re looking for an experienced integrated marketer and self-motivated individual, with experience developing and driving acquisition marketing strategies. As a Sr. Product Marketing Manager of new Seller recruitment, you’ll be a driving force behind uncovering Seller insights, barrier, and drivers by cohort to inform your strategy for driving new Seller registrations and early adoption and engagement of key products and services within the Seller’s first 90 days. This role requires an individual who can identify areas for growth and exploration, see the big picture, define and drive ambitious plans, and build marketing strategies that scale. This role provides an opportunity to develop ideas, lead high-impact projects, and accelerate Seller success. Our ideal candidate is a strategic thinker with a customer-centric approach, and an ability to translate business objectives into marketing plans that drive growth. The candidate for this role excels at both developing winning engagement strategies and executing tactical plans with precision, and thrives on defining and delivering measurable results.

Key job responsibilities
• Synthesize customer research and insights, business metrics, and key value propositions to drive best in class recruitment and onboarding experience, improving the conversion of new Sellers through the onboarding lifecycle
• Partner with a cross-disciplinary team of Product Managers, Designers, Account Managers, peer marketing teams, as well as Public Relations and Legal to ensure alignment of marketing strategy, timely management of blocking issues, and support across team to meet timelines and launch deliverables
• Own growth KPIs; develop metrics and measurements to determine campaign effectiveness, including partnering with technical teams to implement performance measurement, attribution and channel optimization as inputs to business goals
• Research customer benefits, barriers, and drivers, using them to define our product value proposition and create a messaging framework that amplifies customer benefits and overcomes key barriers
• Establish structured testing approach to rapidly build learnings and inform optimizations and future product launches
• Bring a high energy, results-oriented and resourceful mindset and quickly take control of your responsibilities

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | New York, NY, USA | Seattle, WA, USA

BASIC QUALIFICATIONS

– 6+ years of professional non-internship marketing experience
– Experience building, executing and scaling cross-functional marketing programs
– Experience communicating results to stakeholders
– Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

– Experience using any of SQL or other analytical tools for conducting data analysis
– Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
– Experience presenting metrics and progress to goal to senior leadership
– Experience with A/B Testing or Multi-Variate Testing or both

To apply for this job please visit www.amazon.jobs.